True & Co

True&Co is changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences for women. True&Co has created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and truly intimate. True&Co’s founders bring together consumer technology, e-commerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway.