Zipongo, "Eating Well Made Simple," and 23andMe, the leading personal genetics company, are using genetics to help guide better food choices. Zipongo can now provide customers with personalized nutrition plans that consider not only their food preferences, health goals and biometrics, but also genetic markers impacting how their body may respond to certain food choices.
With $37 million in funding, health startup Virta aims to cure type 2 diabetes by watching what you eat
Type 2 diabetes is a disease affecting 415 million people globally and Virta, a Silicon Valley-based health startup, believes it has something unique to reverse it – remote monitoring of everything you eat. Most people with the disease end up having to constantly monitor their blood sugar with the prick of a needle and diabetic pills or can “cure” it with bariatric surgery. However, type 2 diabetes (also know as adult onset diabetes) only affects those afflicted with it if their sugar levels go too high or too low. Thus, monitoring every carb you swallow is another measure in keeping the disease at bay.
Can Silicon Valley Cure Diabetes With Low Carbs And High Tech?
Imagine a treatment for Type 2 diabetes that requires neither surgery, medication nor calorie restriction, but rather relies on adherence to a low-carbohydrate, high-fat diet, tracked by regular finger-stick checks of blood chemistry and guided remotely by a team of physicians, coaches and algorithms. That’s the premise of Virta Health, a San Francisco-based digital health company formed in 2014 and launched officially today, with $37M in the bank from investors including Dr. Robert Kocher of Venrock. The kickoff follows Tuesday’s publication of the results of an uncontrolled clinical study of several hundred patients in Indiana, who will be treated and followed for two years; the just-published data--an interim report of sorts--represent the first 10 weeks of study, sponsored by Virta.
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HowGood raises $4.2 million to guide shoppers to products that match their values
Millennial consumers care about the sustainability of what they buy more than any other generation that came before them. This point is illustrated in studies from Pew Research, Clemson University and Nielsen to name a few. Now, a New York-based consumer data company called HowGood has raised $4.2 million in a Series A round of venture funding to help retailers answer every question these discerning customers may have. HowGood provides ratings on food, personal care and other household products. The company assesses products for environmental, health and trade impacts. Its ratings appear on signage in stores, and on HowGood’s website and mobile apps, today. The mobile app allows shoppers to scan in the barcode of a given item to obtain its rating.
How Eero Plans To Fend Off Wi-Fi Rivals: Lower Prices And No Distractions
After jump-starting the whole-home Wi-Fi market last February, Eero is celebrating its first birthday with price cuts. While conventional routers try to cover an entire home through a single connection point, Eero uses multiple units to create a larger mesh network, employing algorithms to determine the best path to the user's internet modem. Starting at 8 a.m. Pacific today, a three-pack of those units will cost $399, down from $499, and a two-pack will be reduced by $50 to $299. (Individual units will still cost $199.)
The Acorns Investing App Actually Encourages You to Splurge On That Starbucks Latte
The fintech app Acorns may be backed by high-net-worth investors including billionaire trader Steve Cohen, but its customers are far more average: Regular investors who make as little as $25,000 per year. Acorns is part of a trendy and growing industry of so-called robo-advisors, online-only financial advisors that steer clients' money into low-cost investments. Yet while many financial advisors recommend skipping your morning latte and other inessential indulgences in order to save more for retirement, Acorns actually encourages you to keep swiping your credit card in pursuit of that same goal.
Former Trulia Execs Launch Knock to Help Homeowners Sell Fast
Selling a house is often a long, complicated process. Startups like Opendoor Labs, OfferPad and now Knock—which will announce Tuesday $32.5 million in early-stage funding—are gaining traction in solving the problem for some homeowners by speeding up transactions and even buying homes outright. Knock promises to get a home into a binding contract with a buyer within six weeks. If it doesn’t, it will buy the home at listing price.
Hungryroot Raises $7.7 Million to Make Sinful Food Healthier
Ben McKean thinks comfort food can be guilt-free, and his company just raised another $7.7 million to prove it. McKean founded Hungryroot in 2015, sensing an opportunity to use plant-based ingredients to make healthy, easy-to-prepare versions of “craveable” foods. In two years, he has raised a total of $13.5 million in venture capital from Lightspeed Venture Partners, Lerer Hippeau Ventures, and Crosslink Capital, among others. McKean doesn’t mince words -- he is aggressively going after Big Food. The top 25 U.S. food and beverage companies have lost $18 billion in market share in the last five years.
EquipmentShare Builds Case for Peer-to-Peer Construction Gear
A Missouri company that is bringing the on-demand marketplace business model to the construction industry has raised $26 million. Insight Venture Partners and Romulus Growth, a Romulus Capital fund, led the round in EquipmentShare. Previous investor Y Combinator also participated. EquipmentShare operates as a marketplace like AirBnB where contractors can lend or rent construction equipment ranging from forklifts to concrete buggies.
EquipmentShare, the Airbnb of construction, raises $26 million
It hasn’t even been a year since EquipmentShare raised a Series A round of funding, but the “Airbnb of construction rentals,” has closed a $26 million Series B round. The Columbia, Missouri-based startup helps contractors rent out their under-utilized equipment, or rent safety tested equipment that they need from a fellow contractor. Last year, EquipmentShare also launched a telematics system for contractors called ES Track that allows them to automatically gather data about their equipment, whether it’s parked, being used on a job, or rented out. The data is displayed on a digital dashboard that’s easy to read on a mobile device or PC.