In the summer of 2011, after graduating from Harvard Business School and finishing active duty with the Marine Corps, Nick Taranto got a job at Goldman Sachs. "I was miserable working on Wall Street, and I was gone within seven months," Taranto tells CNBC Make It. He left in January 2012 to start his own business. "I knew I wanted to do something entrepreneurial where I could roll up my sleeves and harness data and technology and apply them to a very large industry," says Taranto, now 33.
Albertsons to Buy Meal-Kit Company Plated
Plated: Transforming Users From Kitchen Zero to Hero
Meal-Kit Startup Plated Raises $15M to Make Home Chefs of Us All
New York City-based Plated (Dine In Fresh Inc.) raised $15 million in new Series A funding, co-founder Nick Taranto told Venture Capital Dispatch, to grow its meal-kit delivery operation in the U.S. Founded in June 2012, Plated was an early mover in the meal-kit delivery business. The company procures and prepares food in its own facilities, then ships pre-measured ingredients along with a recipe to customers who cook them at home. Competitors include venture- and seed-funded startups like Blue Apron Inc., HelloFresh GmbH and Forage Inc.
Plated on ABC's SharkTank
Season 5 Episode 22 of ABC's critically acclaimed SharkTank. Nick and Josh of Plated pitch their food delivery company to the sharks. After deliberation, Nick and Josh agree to a deal with billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks.
How Two Former Bankers Are Solving The Problem That Makes Wall Streeters Fat
"When I was living on West 4th Street and taking the E train to Goldman Sachs it got so bad that a homeless man handing out papers in the train station would look at me and say, 'cheer up young man'," said Nick Taranto, co-CEO of Plated. Part of that was because he "absolutely hated" his experience at Goldman, and wanted to do something entrepreneurial and creative. The other part, though, was a more common Wall Street problem. Taranto was feeling depressed about gaining weight and being unhealthy. Like a lot of bankers he was working all the time and eating take-out all the time. Fitting exercise in with the demands of his position in Goldman Sachs' private wealth business was basically impossible.
Plated Raises $5M to Deliver Ingredients, Recipes to Home Chefs
New York-based Plated has joined a string of food-delivery startups that have attracted venture funding in the last two years to compete against brick-and-mortar groceries and the growing food delivery businesses of Amazon.com, Walmart.com and Google Shopping Express in the U.S. According to co-Chief Executive Nick Taranto, the “curated food” startup Plated, operated by DineInFresh Inc., raised $5 million in a Series A round of venture funding, led by ff Venture Capital.