Single-use plastics are the scourge of the environment, which is why many lawmakers are working to eliminate them. Today, a new brand is launching to try and eliminate single-use plastic in the area of personal care. With $4 million in seed funding led by Lerer Hippeau (with participation from Red Sea Ventures, BoxGroup, SV Angel, Great Oaks, SoulCycle Co-founder Elizabeth Cutler, and CPO of Adobe, Scott Belsky, among others), By Humankind offers deodorant, shampoo and mouthwash. But unlike your typical personal care products, the By Humankind portfolio products are rethought from the ground up to eliminate single-use plastic and be kind to the environment.
This new personal care company ditches single-use plastic for refillable containers
On a trip to Thailand in 2017, serial entrepreneur Brian Bushell went diving for the first time and expected that the water would be pristine. Instead, it was filled with trash. “We were about to dive off the back of the boat, and all of the sudden we’re surrounded by junk plastic containers,” he says. That night, he went back to his hotel room and looked at the products he had sitting on the bathroom counter. “I realized that I was part of the problem.” Bushell, who had recently left Baked by Melissa, the chain of successful New York City-area cupcake bakeries he cofounded, started researching the challenge of plastic waste. “We learned that a third of all the single-use plastic products in landfills are personal care products,” he says. “So we decided that personal care was really an important nut to crack.” With cofounder Joshua Goodman, he started working on Humankind, a new line of personal care products that launched today. Each product eliminates single-use packaging.