You may not have heard of Crimson Hexagon, but the chances are it's heard of you. Since it launched in 2008, the Boston-based analytics firm has collected, stored, and indexed over a trillion public posts from Twitter, Tumblr, Facebook, and Instagram to create the world's largest database of its kind. The firm's core competency is "unstructured text analytics." In other words, as Crimson Hexagon's CEO Stephanie Newby tells BI
Social Media Analytics Service Crimson Hexagon Raises $20M
Crimson Hexagon is announcing that it has raised $20 million in additional equity funding. Founded in 2007, the Boston-headquartered company helps brands and ad agencies track conversations across social media. It says its customer base has grown by more than 75 percent in the last 12 months and now has 10,000 active users. Customers include Starbucks, Walmart and NBC.