The Serena Williams-approved, direct-to-consumer baby brand now has a full-size stroller. A year ago, entrepreneur Ted Iobst launched a compact baby buggy under a new direct-to-consumer brand called Colugo, which I dubbed the Warby Parker of strollers. The Colugo stroller was designed to meet the needs of busy parents who want to bring their babies for adventures in the city: It was lightweight, easy to fold or expand with a single hand motion, and equipped with clever accessories like a rain cover that folds into a little bag. While most stroller brands sell through a network of retailers, Iobst built Colugo as a direct-to-consumer brand with no middleman markup, allowing him to sell the stroller for $285, about a third less than comparable models on the market.
The best travel strollers you can buy
The best travel stroller overall: Colugo. Colugo is a newcomer to the baby gear marketplace, but mark my words: Some day, it'll be considered a legacy brand. I say that for three reasons. First, the Colugo Compact Stroller is genuinely one of the most compact folding strollers I've ever used. How compact is it? It folds down small enough to fit into a backpack that comes included with the stroller. Yet when deployed, it's even larger than the average umbrella stroller, approximating the feel and function of a full-sized option.
The Warby Parker of Strollers is Here
Ted Lobst had just started his MBA at the University of Pennsylvania’s Wharton School when he got the good news: He and his wife were expecting twins. It was immediately clear to him that his business school experience wouldn’t revolve around the typical networking mixers and jet-setting to visit overseas companies. Nope. Most of his time would be spent changing diapers and cleaning spit-up. By the time year two of the program rolled around, Iobst became the primary caregiver for his two babies, Fritz and Larkin, as his wife went back to her job as a lawyer. While his classmates were at cocktail parties, hobnobbing with captains of industry, Lobst found himself at