Rep the Squad is growing. The Seattle startup, which launched its sports jersey rental service three months ago, today added NBA jerseys to its collection and also announced an additional $1 million in funding. Rep the Squad charges customers $19.95 per month to receive selected jerseys in the mail, one at a time — it’s the model Netflix used in its early days. When you’re done wearing one, you can return it and receive a different jersey as long as you maintain your subscription. The company launched with NFL jerseys for Seahawks, 49ers and Lions players; it added Denver and Oakland last month. NBA jerseys from Golden State Warriors, Detroit Pistons, and Denver Nuggets players will soon be available on the platform, the company announced Wednesday. Seattle hoops fans, take notice: Rep the Squad also added retro Sonics jerseys today.
Rep the Squad is a subscription service to borrow authentic sports jerseys
Authentic sports jerseys are expensive and infrequently worn, but that doesn’t stop fans from wanting to own as many as possible from all their favorite players. So why not borrow them? Meet Rep the Squad – the company is essentially Netflix (well, the old DVD-version of Netflix) for sports jerseys. For $20 a month the startup will send you one authentic jersey at a time that you can wear to a game, to the bar or around the house. You keep it as long as you want, and once you return it they’ll send you the next one on your list. The jerseys will always be 100% authentic and authorized by each respective league – meaning for NBA jerseys fans will get the new Nike ones, with a built-in interactive chip. There’s also a youth option for $17 per month, with smaller versions of the same jerseys that adults get. All jerseys are also professionally cleaned and inspected before being re-sent out.
Rep The Squad aims to disrupt jersey business with monthly rental model
ESPN, Bristol, CT - A new company is giving fans the opportunity to wear a new jersey each week -- by renting them. Rep The Squad is selling monthly subscriptions that allow fans to pick what jerseys they want to wear and have the items sent to them one at a time. When a jersey is returned in a prepaid envelope, the next jersey in their queue (or "locker") is sent out. The monthly subscription costs $19.95 for adults and $16.95 for children. The site is the brainchild of Brian Watkins, an e-commerce veteran who saw the rise of nontraditional subscription rental businesses such as clothing and watches and decided the jersey market was ready for a similar disruption. Watkins says buying jerseys is a tough proposition these days and his company is absorbing the risk for fans.