Equinox, believing boxing-inspired group fitness will become the next big thing, just picked up a “significant minority” stake in Rumble, a 12-month-old fitness company with a boxing mentality. Backed by Sylvester Stallone and Justin Bieber — and with a cult following that incudes Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham and Kevin Hart, Rumble has two Manhattan locations with plans to quickly expand. With such a pedigree, the company was recently valued at about $80 million, according to a recent letter to investors.
Equinox, Owner of SoulCycle, Invests in Rumble
Equinox, the high-performance lifestyle leader and operator of Equinox Fitness Clubs, Blink Fitness, Pure Yoga, and SoulCycle, announced today a significant minority stake in Rumble, a boxing-inspired group fitness company based in NYC. Rumble opened its first location in January 2017 in New York City's Flatiron/Chelsea area, and its second location in NoHo followed this past summer. Rumble's 45 minute, 10 round, strength and conditioning class based on the sweet science of boxing has quickly become one of the most popular group fitness workouts in the city. Like Equinox and SoulCycle, Rumble has become a must-go destination for top names including Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart. "We believe that Rumble is the 'next big thing' and that we are uniquely positioned to help shepherd and expedite its growth," says Harvey Spevak, Executive Chairman and Managing Partner, Equinox.
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