After 14 years of online-only business, ModCloth is opening its first physical location in Austin, TX. With a commitment to a positive and inclusive shopping experience, all of the clothing items in the store will be available in size XS-4X (size 0-28/30). Although this is exciting, we’d expect nothing less from the body-positive brand after it integrated its “plus” assortment into its “regular” assortment, allowing shoppers to instead search by size or by clicking on “extended sizes.”
This Hip, Weird Clothing Store Wants to Take Over America
ModCloth, the seller of vintage-inspired clothing and accessories, is finally growing up. Once, the hip online retailer sold almost nothing but weird, nutty fashion items for the retro girl. Now, as mainstream sellers of “normal” clothing retreat in the face of teen rejection, the company hopes to fill the breach and attract a wider set of shoppers—in part by modulating its wacky aesthetic.
ModCloth at the cutting edge with vintage fashion
ModCloth is Selling an Era They Missed Out On
Married, with startups
Eric Koger and Susan Gregg Koger carry their pug, Winston (pictured), to work. Often they bump into Kevin and Julia Hartz. Not a total coincidence: Their offices sit in the same building, in San Francisco's South of Market neighborhood. The two couples share more than real estate: Both are running successful tech startups as a husband-and-wife team. The Kogers started ModCloth, a vintage-inspired clothing e-commerce site, in 2002 out of Susan's dorm at Carnegie Mellon (she and Eric were dating; they married in 2006).
How ModCloth Went From a College Dorm to $100 Million a Year
ModCloth founder Susan Gregg Koger has had a long love affair with thrifting and vintage clothing. In 2002, with the help of her then-boyfriend (and now husband) Eric Koger, she launched ModCloth, a simple online shop where she sold the finds she could no longer fit in her closet. She made a sale on her first day.
ModCloth Hits $100 Million In Revenue, Gives Social All The Credit
“The ‘love’ button is the most used button on our site,” ModCloth CEO Eric Koger told me this June on a visit to the East Coast from the company’s San Francisco HQ. Tuesday’s announcement that the company he founded back in 2002 with wife Susan Gregg Koger has reached $100 million in 2012 revenue makes another thing clear: the check-out button is closing in on ‘Like’ for number one.
ModCloth, Now With Over $100 Million In Annual Revenue, Is Going Mobile First
ModCloth, the indie fashion site best known for its vintage-inspired dresses, is today offering the first look into its revenue situation since 2009. The e-commerce startup, which is backed by roughly $48 million in outside funding, says it did over $100 million in revenue last year, and is now growing faster than 40 percent year-over-year. That’s up from the $15 million it had previously reported in 2009.
Beyond Price: Comparison Shopping 2.0 Is About Customer Experience
ModCloth Launches an In-House Pinterest
ModCloth, the retro women’s online clothing store, has created a community page where users can post pictures of themselves wearing and styling their purchases. You can think of it as sort of an in-house Pinterest, populated with photos of real people wearing items that can be purchased with just a couple clicks. Or more precisely, it’s akin to the many personal style apps — SkinnyScoop, Polyvore and Stylebook among them — but coming directly from ModCloth, it’s a retailer combining content, commerce and community all in one place.