In the world of direct-to-consumer luggage startups, there are winners and losers. Last week, I wrote about how Raden, a three-year-old smart-luggage startup, shuttered, only weeks after a similar brand, Bluesmart, ceased operations. But against this backdrop, two-year-old Away is thriving. The brand just announced that it is adding 249 jobs over the next five years in a major expansion. It will relocate its headquarters to a cavernous 56,000-square-foot space on 82 Mercer Street in New York’s Soho neighborhood. To support this expansion, New York State will provide Away with $4 million in performance-based tax credits. The new jobs will be across many functions, including customer service, product development, and editorial.

Away just celebrated its second anniversary, and the direct-to-consumer luggage startup continues to grow. It’s sold 300,000 suitcases to date, opened four stores across the country, and grown to a team of 140 employees. One part of the company’s strategy is to release a steady flow of new products, which usually involves iterations of the same polycarbonate hard shell case in different colors and textures. Away has partnered with everyone from Rashida Jones, who helped select colors inspired by Scandinavia, to the NBA, which created colors representing some of its teams.

When we launched Away, it was because of a personal pain point: Jen’s luggage broke. When she looked for a replacement, she realized there wasn’t a luggage brand that was iconic but accessible, and that made a high-quality product that didn’t cost more than the trip you were planning to take it on. That’s why in 2015 we set out to create a company that would offer the luggage that Jen was looking for and to create a brand that people could get excited about. We appropriately named it Away, and we create products and experiences that make travel more seamless.

CNBC Mad Money - Jim Cramer sat down with Away co-founder Steph Korey to get an inside look at her booming, digital-forward luggage brand.

Forbes 30Under30 Alumni - Stephanie Korey ran the supply chain at Warby Parker and Casper before launching high-end luggage startup Away with list alum Jen Rubio. They launched Away together in 2015 after identifying the opportunity to build a beloved, trusted brand and product for modern travelers.

Away co-founders Jen Rubio, president and creative director, and Steph Korey, chief executive officer, discuss their retail presence, the ambitions of their start-up, and the travel and leisure industry with Bloomberg's Emma Chandra. (Source: Bloomberg)

Away founders and 30 Under 30 alumni, Steph Korey and Jen Rubio have been changing the way people travel since they launched in February 2016. In under two years, the brand has sold more than 150,000 suitcases with projections to generate $50 million in revenue by the end of 2017. From a “millennial pink” collection that sold out in days to capsules with brands like Madewell, Away continues to be a cult favorite and the go-to luggage for celebrities like Emily Ratajkowski, Jessica Alba and the Haim sisters, and “it" girls all over Instagram. Korey and Rubio aren’t stopping anytime soon. Today, the brand revealed their latest collaboration co-designed by jet-setting photographer, Gray Malin.

In the age of social responsibility, startup founders are more than innovative – they're socially conscious and committed to the world around them. Now more than ever, millennial entrepreneurs are aware of the impact their brands have on the world, and they embrace the double bottom line approach. Doing good isn't just a part of the company puzzle, it's the very foundation. Enter Away. Away is an innovative travel brand bringing trendy, high-quality luggage to the mass market. Launched in February 2016, Away has already sold more than 100,000 suitcases and is projecting more than $50 million in revenue in 2017. But for the Away team, it's always been about more than travel. For founders Steph Korey and Jen Rubio, two Forbes and Inc. 30 under 30 alums, creating a company that made an impact on the world has been the foundation of their work at Away.

VOGUE - Besides being blessed in the genetics department, models are also some of the most seasoned travelers. After all, these are individuals that spend weeks, if not months, on end traveling the fashion circuit—often with very few pieces of luggage pared down to the essentials. Such is the case for Devon Aoki, who has spent a large part of her life globe-trotting for the likes of Versace and Chanel. Case in point: The supermodel—whose presence looms large in the fashion landscape of the ’90s—spent the weekend making her way to and from New York City for a walk down the Jeremy Scott runway.

Steph Korey and Jen Rubio had a problem. Their planned launch of Away, a new luggage brand, was fast approaching--and none of their suitcases would be ready to sell in time. Luckily, the two had a social media trick packed in their bags. They turned a proven retailing tactic, the preorder, and an idea for a book into a campaign that went viral on Instagram and beyond. --As told to Burt Helm Korey: As December approached, we knew our first production run was not going to be ready in time for Christmas. Even so, we thought there are a lot of people who have terrible luggage. They might be happy to preorder something. Rubio: We wanted to get everyone on board in the beginning.

Travel-gear startup Away is expanding its brick-and-mortar presence, an increasingly common business strategy for e-commerce ventures. Like Warby Parker, where some of the company’s founders previously worked, Away has a direct-to-consumer sales approach. After shipping 100,000 suitcases since February 2016, the company is gearing up to expand into other travel-related goods. To fuel those capital-intensive efforts, Away said it has raised $20 million in a Series B funding from existing investors. Global Founders Capital, which led the company’s Series A less than a year

What do people actually want in luggage? A phone charger, unbreakable exterior, and maximum packing space at a resonable price is what Away discovered. So it built a line of sleek but expansive polycarbonite suitcases equipped with battery packs, and sold them direct-to-consumer. Now after selling nearly 100,000 suitcases and generating $20 million in revenue, Away has raised a $20 million Series B led by existing investor Global Founders Capital plus Forerunner Ventures, Comcast Ventues, and Accel

I recently reported on luggage brands making products with an eye to both quality and fashion. Away, which launched in 2015 and has already sold 50,000 suitcases, just released a limited-edition collection made in collaboration with British brand Pop + Suki.

At the Away store in New York, Steph Korey glides through a demonstration of a light blue suitcase—the phone charger on its strong polycarbonate shell, the small nylon bag to separate dirty clothes from clean, the mesh that separates compartments, the compression pad that keeps stuff compact... But that's all Korey really has to say about the bag by the luggage brand she co-founded last year. The minimalist luggage that's generated such buzz since it hit the market last year has no lengthy features list for sales people to rattle off.

teph Korey and Jen Rubio met working at eyewear unicorn Warby Parker, where they were among the first 15 employees, so they’re no strangers to explosive e-commerce growth. It’s a good thing, too, as the first run of their minimalist, thoughtfully-designed suitcases sold out before they even made it back from the manufacturer.

Luggage retailer Away has raised $8.5 million to take its suitcase sales and retail stores abroad. Founded by former Warby Parker executives, the New York company makes sleek, hard-shell suitcases with a built-in battery for tech-savvy travelers. Global Founders Capital, the venture arm of Germany’s Rocket Internet SE, led the Series A round. Forerunner Ventures, Accel Partners, Comcast Ventures and Starwood Hotels founder Barry Sternlicht participated in the funding.

If you have dreams of one day launching your own startup, the idea of getting an MBA may have crossed your mind. After all, business schools are great at explaining how successful companies got off the ground and providing networking opportunities so you can connect with potential investors and cofounders. That's probably why U.S. Department of Education data indicates that the MBA is the most popular graduate degree. But Jen Rubio and Steph Korey, who founded the luggage brand Away last year, would encourage you to give business school a miss. "I actually got an MBA from Columbia," Korey tells Fast Company. "But it was—truthfully—less helpful than startup grad school."