GIFs — or, let’s call it for what it is: short-form video — were always pretty popular, but it still seems surprising that we would embed them into our phone’s keyboards. But here we are in 2017, and there is a group of startups that are looking to bring the usage, or in the case of Gfycat the creation, of GIFs closer and closer to an everyday thing. So it’s not surprising that Gfycat CEO Richard Rabbat would explain why the company says it has hit 130 million daily active users as many of these startups start to run past the 100 million mark. That number counts how many users call in short form video from the startup’s back-end, which means that based on tracking mechanisms Rabbat says aims to be on the more conservative side. Giphy, a GIF keyboard and network, said it hit 200 million monthly active users in July, and all this growth just goes to show how effective GIFs have become as a way of cramming a lot of information into a small amount of space.
Gfycat snaps up Mac app GIF Brewery to expand its GIF creation capabilities to the desktop
Gfycat, fresh off its $10 million seed round and debut of its first mobile app for texting and editing its own flavor of GIFs, announced today that it’s acquiring the Mac desktop application GIF Brewery in an effort at expanding its GIF creation capabilities. The GIF Brewery app, which lets users create, edit and share GIFs from their Mac, has seen over 110,000 downloads to date, and is ranked at the number 5 paid Photo & Video app in the U.S. Mac App Store. It
Gfycat raises $10 million to help creatives fire up the memes
A startup called Gfycat (which is pronounced “Jiffy Cat”) has raised a mammoth $10 million seed round to turn its already popular user-generated content platform into a revenue generating concern. On the content creation side of its business, the startup reports that 2.5 million unique users have already created 25 million “Gfycats,” or short, silent, looping animations and video clips.