VOGUE - Fashion’s floral fixation is age-old. Gabrielle Chanel was besotted by the pure white camellia; designer Paul Poiret carried out a long-term love affair with the rose. So, when the online flower delivery service UrbanStems teamed up with Vogue, it was an organic fit. The collaboration, which launches today, will rotate with eight seasonal collections offering arrangements as unique as their creators: Vogue editors.
UrbanStems Raises $6.8 Million
UrbanStems, the on-demand flower delivery service, announced today the close of a $6.8m Series A funding round led by SWaN & Legend Venture Partners with investments from Middleland Capital, NextGen Venture Partners, Interplay Ventures, and Sagamore Ventures. The new funding will allow UrbanStems to accelerate growth in New York City and Washington, D.C. and to expand to other major cities in the US, starting with Philadelphia and Baltimore.