Green juice. Rosé. Bourbon. If a drink trend is getting a lot of hype, it’s likely Sugarfina has repurposed it as a candy. The Los Angeles-based luxury confectionary business has thrived even as overall candy sales in the U.S. have fallen. Last year, it took in $25 million. This year, it's on pace to hit $50 million, proof that while Americans are increasingly wary of sugar, they still like posting pictures of it on Instagram — provided the packaging is pretty enough. On the back of this growth, Sugarfina announced it has raised $35 million from the private equity firm Great Hill Partners (which brings total funding to $50 million). The latest round will be used to bolster the company's retail presence in North America, where it currently has 24 locations, as well as expand into Asia, the Middle East, and Europe.
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There’s a waiting list of 18,000 people for Rosé-flavored gummies
In recent years, Americans have become obsessed with rosé, the pink-hued wine that’s considered an ideal summer sipper. But a rosé candy? Sugarfina, an enterprising and often cutting-edge confectioner that has brought the world such treats as Atomic Sours and Maple Bourbon Caramels, decided earlier this year that it was high time to offer its special take on the wine. So the company partnered with the French-based makers of Whispering Angel, a rosé that’s a big seller in the U.S., and created what they call the Yes Way Rosé collection, as in gummies in the shape of bears (Rosé All Day Bears) or flowers (Yes Way Rosé Roses).