Ben McKean thinks comfort food can be guilt-free, and his company just raised another $7.7 million to prove it. McKean founded Hungryroot in 2015, sensing an opportunity to use plant-based ingredients to make healthy, easy-to-prepare versions of “craveable” foods. In two years, he has raised a total of $13.5 million in venture capital from Lightspeed Venture Partners, Lerer Hippeau Ventures, and Crosslink Capital, among others. McKean doesn’t mince words -- he is aggressively going after Big Food. The top 25 U.S. food and beverage companies have lost $18 billion in market share in the last five years.
HungryRoot Sprouts $3.7 Million for Veggie-Based Pasta
Pasta without the guilt? Venture capitalists say, “Yes, please.” HungryRoot Inc., a startup peddling pasta made from vegetables and other healthy stand-ins for a foodie’s indulgences, has raised $3.7 million in a Series A round led by Lightspeed Venture Partners. Its products, currently sold online, will appear in Whole Foods WFM +3.16% grocery stores beginning this summer, said co-founder and Chief Executive Ben McKean.
Hungryroot Raises $3.7 Million for Healthy Eats
Brownies made of black beans and cookies made of chickpeas are amongst the unusual recipes found on Hungryroot. Launched last year, the New York-based meal kit startup focuses on vegetable-based natural foods that can be prepared in under seven minutes. After demonstrating “rapid growth,” Hungryroot has raised an additional $3.7 million in financing from Lightspeed Venture Partners, Lerer Hippeau Ventures, Crosslink Capital and others, bringing its total funding to $6 million.