Zipongo, "Eating Well Made Simple," and 23andMe, the leading personal genetics company, are using genetics to help guide better food choices. Zipongo can now provide customers with personalized nutrition plans that consider not only their food preferences, health goals and biometrics, but also genetic markers impacting how their body may respond to certain food choices.
Zipongo Closes $17.5M Series B from Mayfield to Further Enable "Food Benefits Management" for Employers and Health Plans
By making it easy to eat well, Zipongo has been able to help people tastefully sustain healthy eating and outcomes, and formalize Food Benefits Management for health plans, wellness platforms and a range of employers, from tech and financial services giants, to leading retailers and manufacturers. Now with the closing of their $18 million Series B funding round—bringing total financing to $28 million—Zipongo and partners are further enabling Nutriomics and behavior science to empower health providers and disease management systems to measurably leverage food as medicine.
Wellness App Aims to Improve Workplace Nutrition
A growing number of companies are offering their employees digital tools to help improve their eating habits in hopes of increasing productivity, reducing sick days and cutting health care costs. With an app and a website, Zipongo, a small digital start-up, is aimed at helping employees navigate a company’s cafeteria menu to find choices that best meet a set of preferences and health goals set by the workers themselves. But Zipongo also extends its reach to takeout meals and the home kitchen, offering recipes, shopping lists and discounts on grocery items like fruits and vegetables.