Fatherly, a New York City-based media startup, has raised $4 million in venture funding from BDMI, the investment arm of media company Bertelsman, and talent agency UTA. The company plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18 months. The company has created franchises like 940 Weekends, a reference to the number of weekends dads have to spend with their kids between birth and age 18; My Father The…, a series of interviews with children of famous men, and the Father of the Year awards, which it hopes will lead to more events. Michael Rothman, the company’s CEO, says the strategic expertise from UTA and BDMI will be key to accomplishing Fatherly’s goals.
How Fatherly Plans to Corner the Market on Millennial Dads
For expectant moms, there’s no shortage of places to find advice. The web is crawling with mommy bloggers and parenting sites dedicated to helping women become the best mother they can be. But what about dads? That’s the question Simon Isaacs asked himself when he learned that his wife was pregnant with their first child. Isaacs went online and started checking out parenting sites, but “none one of them spoke to me,” he says. “Everything out there seemed to be pink and purple.”