SAN FRANCISCO, Nov. 17, 2016 /PRNewswire/ -- LiveRamp™, an Acxiom® company (ACXM) and leading provider of omnichannel identity resolution, today announced that it has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million. In addition, the Company will issue $50 million of Acxiom stock awards replacing unvested equity.
Canaan leads Series A funding in Arbor
New York-based, Arbor, which provides a marketplace for people-based data, announced it has raised $6.5 million in Series A funding. Canaan Partners led the round with participation from First Round Capital. As part of the latest financing, Canaan General Partner Warren Lee has joined the board. The company, which also has an office in San Francisco, previously raised $2.5 million in funding from First Round and individual investors, including Jim Payne (formerly of MoPub), as well as Nat Turner and Zach Weinberg (co-founders of Flatiron Health). Arbor was founded in 2014.