How Good

HowGood allows shoppers to go beyond advertising hype and purchase products that are best for their health, society, and the environment.


Stop & Shop's HowGood news is great for produce


HowGood raises $4.2 million to guide shoppers to products that match their values

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Grocery Labels for Do-Gooders

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HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping