Directr, an app that we’ve covered a few times since its launch back in 2012, has just been snatched up by Google. In an age of ultra-brief videos, Directr existed to help users and businesses shoot videos that were a bit longer than your average Vine — think ads, or promo clips, or family holiday videos. Terms of the deal weren’t disclosed, but the pieces fit together like that of a smaller purchase/acquihire: the Directr product will live on (now free) under its own branding, but the team behind it is joining YouTube’s video ad team. Directr’s approach was clever: to encourage users to shoot better video, Directr would provide templates (or “storyboards”) that explained how a scene might best be framed/shot. The user would just fill in the blanks with their own clips, and Directr would piece it together, add music, and prep everything to be shared across your myriad Facebooks and Twitters.