Brides in this day and age are asking for a lot. Social media tools and event tech have come a long way, giving wedding planners and brides more control over the entire experience of their wedding, from planning to booking vendors to informing guests of the wedding’s Instagram hashtag. But today, Splash and Loverly are partnering to take that experience to a new level, introducing wedding websites. As it stands now, Loverly provides a commerce platform for brides (inspired by the Pinterest layout) that lets brides filter content by color, category, etc. and get things settled for the big day. Splash, on the other hand, has spent the past few years offering free
Wedding Planning Site Lover.ly Tying the Knot With Series A Investors
The startup behind wedding planning site Lover.ly is closing on a $3.5 million Series A round after seeing a rapid rise in monthly visitors, as VentureWire reported this morning. New York-based Lover.ly, whose incorporated name is Dubblee Media Inc., models itself after companies like Houzz and Thrillist Media Group, but with a matrimonial twist. Its first order of business is to provide interesting news and content in order to get a large audience, and then to move into getting revenue from selling products via the site and even to develop its own brands, said Kellee Khalil, Lover.ly’s chief executive and founder. Montage Ventures led the round, joined by Comcast Ventures, which invested out of its Catalyst Fund for minority and female-run startups, Female Founders Fund, Great Oaks Venture Capital, SoftBank Capital, and angel investors Joanne Wilson, Sonja Perkins and Leslie Blodgett.
Wedding Startup Loverly Hires Peggy Fry As President, Joanne Wilson Joins The Board
Loverly, the online platform for planning your wedding, has today announced that Peggy Fry will be joining the team as Chief Operating Officer and President. Fry comes from Add This, an advertising business focused on building a brand through viral online sharing, where she was president. Before her time there, Fry was Vice President at Netflix from 2005 to 2007, and a Vice President at Aol from 1997 to 2002, according to LinkedIn. Alongside Fry’s appointment, current Loverly investor Joanne Wilson will be joining the company’s Board of Directors. Loverly is a platform that gives brides complete control over their planning experience, offering options for every bridal category under the sun, with many products available for purchase. The site lets users search by vendor, color, or theme, and then bundle items to share and discuss with their friends.
Loverly Gets Editorial With Launch Of New Content Hub
Loverly, the one-stop online shop for brides planning a wedding, has made an investment in its editorial content with the launch of a brand new content hub on the website and mobile app. For the past six months or so, Loverly has been testing editorial content on the website with great success — the company says that 20 percent of the site’s traffic comes from editorial content. For those of you who don’t already know, Loverly is a platform that brings together wedding vendors, photographers, brides, and anyone else interested in weddings to let users create Pinterest-style inspiration boards for their own big day. The platform is tied into 400,000 products from over 3,000 brands, making it one of the best places to start and finish the wedding planning process.
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Wedding business is big business, and Lover.ly is cashing in. Besides aggregating and categorizing every detail of wedding planning, Lover.ly is also an e-commerce site, letting brides-to-be shop and find vendors for their weddings. It's reportedly in the process of raising a $2.5 million Series B round at a valuation of $15 million.