Only days after revealing its first dedicated photo management and sharing application Carousel, Dropbox is announcing it has acquired cloud photo storage and sync service Loom, a favorite among iOS users. The company, which currently offers apps for iPhone, iPad, and Mac, as well as an online experience, says it will no longer be enrolling new users, and will work to transition existing customers to Dropbox by May 16th, 2014, at which point Loom will be shut down. Also announced is the acquisition of Hackpad, an lightweight document collaboration web and mobile application. Loom raised $1.3 million in seed funding last fall from Google Ventures, Tencent, Great Oaks VC, Overbrook Entertainment (Will Smith), Damon Way (founder, DC Shoes), and a few other angel investors.
Space-Saving iCloud Alternative Loom Now Supports Video, Too
Loom, a simple but well-built photo-sharing app targeting the mainstream, has been focused on building something of an iCloud alternative which also helps users to free up disk space on their smartphones or iPads. Today, it’s taking another step closer to that larger goal with the introduction of video support in Loom. Before, the app was able to store, optimize and sync photos between devices, and now it can do the same for video by generating multiple versions of the video for quicker playback.
Loom: a better Photo Stream for iPhone and Mac
For Jan Senderek, every week used to end the same way: a grueling 10-step process for importing the week’s photos to his computer and syncing them to his iPhone and iPad for browsing. "I would take my DSLR, compact camera, and iPhone, then connect them to my computer, sync everything up, manually delete photos from my Camera Roll, create albums on my computer, and then if I still had space would sync them through iTunes to my iPad," says Senderek. "I wanted to have all my photos on every device, but also to have the ability to manage photos from every device."
Loom Lets You Sync & Store Your Photos In The Cloud, Save Space On Your Devices
Loom, the new cloud storage and syncing service emerging from the ashes of Y Combinator-backed Popset, is today opening its doors and heading into beta. Though the company’s long-term vision for Loom is to offer users and developers a better alternative to Apple’s iCloud, the app that’s launching now on Mac and the iTunes App Store is only the first step. It allows users to sync their photos to Loom’s cloud storage, so they can delete the hundreds or thousands eating up space on their iPhone or iPad’s Camera Roll or computer hard drive.