Howard Yu, Professor of Strategic Management and Innovation at IMD Business School

Dr. Howard Yu is Professor of Strategic Management and Innovation at IMD Business School, Switzerland. He received his doctoral degree in management at Harvard Business School. His research interests include technological innovation, strategic transformation, and change management. His teaching and research activities focus on why and how some firms can sustain new growth while others cannot.

In one of his research projects, Howard examined the evolution of the global personal computer (PC) industry. Of the six major firms where he conducted in-depth investigations, three of them were the largest motherboard makers in the world, the other three were the largest laptop manufacturers. His paper, titled “Leopards Sometimes Change Their Spots: How Established Firms Can Transform Themselves,” won the prestigious best paper award in the Israel Strategy Conference.

Howard is also an active case writer. His ongoing collaboration with senior executives from leading companies in Asia includes ASUSTek, Quanta, and Compal. His latest project, focusing on how Western firms making inroads into China, involves Norvitas, PerkinElmers, IBM China, WuXi and others. In the U.S., he works extensively with leading IT providers such as Dell and Maxim Integrated Products.

Prior to his doctoral training, Howard worked at Citibank Hong Kong. He currently lives in New York and Lausanne, Switzerland.